Channel 7 Telethon Trust announces General Manager

Posted February 5, 2018
Channel 7 Telethon Trust announces General Manager

The Channel 7 Telethon Trust is pleased to announce the appointment of Marie-Anne Keeffe to the new role of General Manager.  Ms Keeffe is an experienced leader in the media industry, with considerable expertise in the not-for-profit and charities sectors.


Chairman of the Telethon Trust Mr Kerry Stokes AC said that Ms Keeffe’s appointment will help steer Telethon to new heights.

“We’ve got a big year ahead of us, and we’re confident Marie-Anne will help us raise another record total in 2018.  Importantly, she’ll strengthen our very deep connection to the West Australian community.”


Marie-Anne has had a wide and varied experience in media, starting her career at Radio 6PR, after which she joined 7 Perth’s Today Tonight where she has worked as a producer.  After establishing her own business, she became a consultant to many top-end companies, advising on media training, strategy and marketing.


Marie-Anne says it’s an honour to take on this new role.

“I am humbled by the privilege of leading our State’s most loved charity. Together with the extraordinary team and backed by the incredible generosity of the people of Perth, I am very excited to continue the Telethon dream of raising millions for medical research projects which change the lives of WA’s children.”


Ms Keeffe will commence on Monday, 12th February.